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What Does Bad Design Say About You?

May 3, 2017

 

First impressions are important when you're looking to connect and network with other businesses. Your first impression could make it or break it if your brand is not designed well and instead, designed poorly.

 

While you're thinking to yourself "how does one even know the difference between good and bad design, it's all subjective."

 

There is some truth in that statement. However, bad design is not just visually 'unappealing,' but your viewer might not respond positively to your logo, business card, or your not-so-mobile-friendly website. This is dangerous to your brand when you are trying to connect with the world. Bad graphic design could tell someone you don't care enough about your brand and your promises. And that's not cool. We as human-beings are very analytical. Our brain is constantly processing what we see and translating those slices of information to our subconsciousness, and filtering out with thoughts of whether or not we find something appealing or not appealing.

 

Great design works when you can visually grab someone's attention and leave them thinking about you after your introduction. Kind of like a first date. Will you want to call someone back if you weren't interested from your first impression? Maybe, maybe not. A professional graphic designer spends years in school studying the elements that make up great design. Thus, their experience practicing and understanding the effects of great design and the impact it can have on someone's senses is worth investing in their abilities than trying to design a brand yourself.

 

Let me explain using pizza.

 

 

Almost everyone likes pizza. However, looking at two different brands who both sell pizza, which logo would you automatically (in 3 seconds or less) assume the pizza is cheaper and not as fresh? Now, which logo looks like they have more fresh-ingredients and a special ambience? Which place would you want to go to if you were walking home late and had a couple dollars on you for a slice? They both sell pizza, so how do you know if one is cheaper than the other?

 

To be fair, we chose these two logos off Google Images and none of us have tried either pizza shops. But, whether we liked it or not, our brains automatically judged the logos and could identify the difference in pizza quality quickly.

 

So think twice about using fiverr.com for a logo and work with the professionals who will take the time to understand what your goals are, what you are trying to accomplish as a brand, and what your brand says about you.

 

Now, go have yourself some pizza!

 

 

 

 

 

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